A marketing plan is essential for any non-profit organization in Canada looking to communicate its message and engage with its target audience effectively. A marketing plan should outline the organization's goals, strategies, and tactics for promoting its work and reaching its objectives. There are several key issues that should be addressed in a marketing plan for a non-profit organization in Canada.

Target audience: One of the most important issues to address in a marketing plan is the target audience for the organization's marketing efforts. This may include community members, donors, volunteers, government officials, or other groups that the organization is seeking to engage with. The marketing plan should define the characteristics and needs of the target audience, and outline strategies for reaching and engaging with this group.
Goals and objectives: Another key issue to address in a marketing plan is the goals and objectives that the organization is seeking to achieve through its marketing efforts. These may include increasing awareness of the organization and its work, attracting new donors or volunteers, or promoting specific programs or events. The marketing plan should define these goals and objectives in concrete, measurable terms, and outline the strategies and tactics that will be used to achieve them.
Budget and resources: A marketing plan should also address the funding and resources that are available for marketing efforts, including staff time, marketing materials, and advertising spending. The plan should outline how these resources will be allocated and used to achieve the organization's marketing goals.
Communications channels: Another key issue to address in a marketing plan is the communications channels that will be used to reach the target audience. This may include social media, email marketing, traditional media, or other channels. The marketing plan should outline the specific channels that will be used, and how they will be utilized to reach the target audience.
Key performance indicators (KPIs): Finally, a marketing plan should define the key performance indicators (KPIs) that will be used to measure the success of the organization's marketing efforts. These may include metrics such as website traffic, social media engagement, number of donors or volunteers recruited, or other relevant metrics. The marketing plan should outline how these KPIs will be tracked and used to assess the effectiveness of the organization's marketing efforts.

A marketing plan for a non-profit organization in Canada should address a range of key issues, including the target audience, goals and objectives, budget and resources, communications channels, and key performance indicators. By addressing these issues and outlining a clear strategy for communication and marketing, a non-profit can more effectively communicate its message and engage with its audience, and achieve its mission.

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